The business of broadcasting is an industry that depends heavily on advertisement for its main source of profit. This dependency can cause a major ethical dilemma if an advertising company places a higher priority value on promoting their product or service than on reporting news stories. The manipulation of the news by advertising companies is a constant threat for broadcasting stations and a major decision for individual broadcast reporters. An ethical broadcast journalist must make the daily decision to report valid, truthful, and important news stories because their first priority should be to their audience which relies on them for legitimate information. A broadcast journalist with a sense of morality should always be able to make the decision to promote news stories over advertisements, even if it means putting their career at risk. Often, the decision must be made to compromise between advertising and broadcasting because realistically, the broadcasting station must have a source of income. The relationship between journalism and advertising is addressed by Milton Glaser and Reed Hoffman in this video clip: http://www.youtube.com/watch?v=7O6UsxMANYw. The ethics of journalism is presented in this video clip: http://www.youtube.com/watch?v=fbT-eHZVI7s. Many films address the career of a journalist and I enjoyed this video clip shown in class: http://www.youtube.com/watch?v=fbT-eHZVI7s.
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